How to Use Flodesk to Grow Your Photography Business | A Photographer’s Guide to Email Marketing
Flodesk Review for Photographers
My Experience Using It for 5 Years
Why Email Marketing Matters for Photographers
Your Email List Is the Only Online Real Estate You Truly Own
As photographers, we spend so much time building our businesses on platforms we do not control. Social media is unpredictable, and algorithms change overnight. Your reach can disappear even when your work stays consistent.
This is why your email list is one of the most powerful tools you can build. It is stable, reliable, and yours. When someone joins your email list, they are raising their hand and telling you that they care about your work. It becomes your direct line to your most engaged audience.
Email Helps Photographers Build Stronger Connections
Your email list gives you space to educate, share updates, and guide clients through your process. You can send behind the scenes stories, helpful resources, booking updates, and photography education. Because it is not controlled by an algorithm, your message reaches the right people every time.
Freebies Are a Great Way to Grow Your Email List
Free resources help potential clients feel confident and prepared. Photographers can offer:
• What to wear guides
• Location guides
• Mini session prep checklists
• Bridal prep PDFs
• Posing tips
Seasonal shoot planning guides
Flodesk makes it easy to create forms, landing pages, and automated delivery for your freebies.
My Journey From Mailchimp to Flodesk
What I Struggled With in Mailchimp
Before switching to Flodesk, I used Mailchimp. It worked, but it always felt outdated and clunky. The templates were not beautiful, the interface felt corporate, and it never matched the visual quality of a photography business.
Mailchimp also charged based on subscriber count, which made it expensive. At one point, I was paying more than two hundred and fifty dollars every month. It felt like a punishment for growing my list.
I wanted something that felt modern and creative. Something that matched the visual energy of photography.
Discovering Flodesk in Beta in 2020
When Flodesk launched in Beta in 2020, I immediately understood why creative entrepreneurs were talking about it. The interface was clean, simple, and visually designed. It felt like the first email platform built with photographers and creatives in mind.
Everything was intuitive. No coding. No complicated menus. Just beautiful templates and a drag and drop editor that felt fun to use.
Why Flodesk Fits My Work as a Photography Educator
As a photography educator, I teach photographers how to market their businesses and book clients. Many photographers feel intimidated by tech-heavy tools, but Flodesk is the opposite. It is easy for beginners, yet powerful enough for advanced users who want to build workflows and automations.
You can use Flodesk to send:
Studio updates
Free educational resources
Prep guides
Community newsletters
Photography education content
Workshop announcements
It is one of the tools I rely on most.
Why Flodesk Is the Best Email Tool for Photographers
A Visual Platform Built for Creatives
Flodesk templates are contemporary and aesthetic. They look professional without needing a designer. This matters for photographers because your emails should reflect the same level of style as your photography.
The Brand Kit Photographers Will Love
With the brand kit, you can upload your:
Logo
Brand colors
Fonts
Your emails will stay consistent with your photography brand. When someone opens your email, they immediately know it is from you.
Perfect for Photographers Who Are Not Tech People
Flodesk is simple and intuitive. It does not overwhelm you with menus. Everything is clearly labeled, drag and drop, and easy to understand. If you want a tool that helps you send beautiful emails without needing to be tech savvy, Flodesk is the best choice.
Ideal for Freebies and Lead Magnets
You can quickly create forms and landing pages, connect them to a workflow, and automate delivery. It is one of the easiest ways to grow your photography email list.
How Photographers Can Use Flodesk to Market Their Business
Lead Magnets That Convert
Lead magnets help photographers grow their audience and deliver value at the same time. Outfit guides, location guides, posing tips, and shoot prep guides are incredibly effective.
Announce Mini Sessions and Seasonal Offers
Sending announcements through email ensures your clients actually see the message. You are not relying on Instagram’s reach.
Using Email to Support Photography Education
If you teach photography education or mentorships, email helps you deliver helpful content and nurture your community in a more structured way.
Flodesk Features Photographers Should Know About
Workflows That Support Your Client Experience
Workflows help you welcome new subscribers, deliver freebies, and guide clients through your booking process.
Checkouts for Digital Products and Photography Education
If you sell posing guides, presets, or online education, Flodesk checkouts simplify the process.
Integrations That Save Time
Flodesk integrates with:
1. Canva
2. ManyChat
3. Thrivecart
These tools fit naturally into a photographer’s workflow.
Flodesk Pricing for Photographers (Updated for 2026)
Flodesk recently released an updated pricing structure that includes a generous free plan and affordable paid options. This is a big shift, especially if you are coming from platforms like Mailchimp where prices increase as your list grows.
When I used Mailchimp, I was paying more than two hundred and fifty dollars a month. Flodesk is far more affordable.
Here is a breakdown of the new plans:
Free Plan — $0 per month
Forms and landing pages
Designer templates
Segmentation
Email sending not included
Great for photographers who want to start collecting subscribers before committing to a paid plan.
Lite Plan — $19 per month (up to 1,000 subscribers)
Everything in Free, plus:
Unlimited emails
Email analytics
Up to 25,000 subscribers
One seat
Limited-time bonus: 1 workflow
This is the plan I recommend for most photographers.
It gives you everything you need to run your business simply and affordably.
Pro Plan — $25 per month
Everything in Lite, plus:
Unlimited workflows
Advanced analytics
Brand customization
Two seats
Limited-time bonus: 1 checkout
Perfect for photographers who want deeper automation and detailed email performance insights.
Everything Plan — $49 per month
Everything in Pro, plus:
Unlimited integrated checkouts
Sales pages
Funnels
Subscriptions
Abandoned cart automations
Three seats
Ideal for photographers who sell digital products, presets, or photography education.
My Personal Workflow Inside Flodesk
How I Send Community Updates
I send monthly updates that include behind the scenes content, educational tips, and booking information. It keeps my audience connected and informed.
How I Deliver Freebies Automatically
When someone signs up for a free resource, the workflow delivers it instantly and starts building trust.
How I Use Forms To Grow My Photography Education Audience
Forms are clean, beautiful, and easy to embed on your website or link from Instagram.
Frequently Asked Questions About Flodesk for Photographers
Is Flodesk good for photographers?
Yes. It is visually designed, easy to use, and perfect for lead magnets, mini session announcements, and client communication.
Is Flodesk cheaper than Mailchimp?
Absolutely. I used to pay more than two hundred and fifty dollars a month with Mailchimp. Flodesk starts at nineteen dollars with unlimited emails.
Does Flodesk have a free plan?
Yes. You can collect subscribers for free and upgrade when you are ready.
Do photographers need email marketing?
Yes. Email is one of the only platforms you truly own and is essential for booking clients consistently.
Final Thoughts on Flodesk for Photographers
Flodesk is the email marketing platform I recommend to every photographer I teach. It is simple, beautiful, affordable, and aligned with the creative industry. If you want a tool that helps you grow your email list, book clients more consistently, and support your photography education content, Flodesk is the perfect choice.
Get 25 Percent Off Your First Year of Flodesk
Use My Link and Code to Access the Discount coupon code
Use my code JESSICA to get 25 percent off your first year.
https://flodesk.com/c/JESSICA
I am a proud Flodesk Partner, and your support truly means a lot.