"the jessica whitaker photography workshop" in black and white text
 
 
 
 

Set up and scale a photography business in your own backyard.

portrait photographer, Jessica Whitaker, looks at her camera while wearing a sun dress with a sunflower in a her hair

Let me know if this sounds familiar...

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You’re spending your lunch break scouring the internet for free resources and tools, and sure, there are some goodies out there but you don’t have the time or energy to piece together every free resource so it applies to you and your business.

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You are busy juggling all the things that life is throwing at you. You’re constantly scrolling and comparing, wondering how you’ll ever stand out and bring attention to your own brand?

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You're thinking more is more when it comes to clients, squeezing in dozens of sessions resulting in less than minimum wage.
You are not sure where building a business can fit in between multiple jobs, school, and family life.

Portrait photographer, Jessica Whitaker, sits in her apartment looking over her book

QUESTION FOR YOU...

Are you ready to blend PASSION and PROFIT using a plan rooted in patience and practicality?

FIRST, LET’S GET REAL:

You know you’ve got the goods when it comes to your craft. You have experience with locations, lighting, editing, lenses…all the things.

Hey, you even have some great clients, and referrals are ramping up! You can see it, it's happening… you can almost touch it, you're right on the cusp of going from that gig life to full time photographer.

But now you're stuck at the pivot point of actually needing to learn the basics of business, and how to create sustainable practices and systems to maintain it. Work smarter not harder right?

I see you. Your time is valuable and it’s better spent working with fewer clients for more money.

 

You know things need to change...

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You're sick of feeling overwhelmed in a “saturated market.” You’re tired of feeling like you're working harder for less money.

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You’re tired of piecing together your business plan bit by bit without understanding the whole picture

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You're tired of the advice given by people who can’t relate to your busy life, and provide out of touch solutions.

 

IT DOESN'T HAVE TO BE THAT WAY.

 
black and white portrait of a previous student, Sage.

“As a senior at NYU studying photography, I feel as though Jessica's course is the missing piece in my education. It allows us to learn how to market ourselves and improve our interpersonal skills with our clients. I often hear my classmates joke that they wish they had a class like this at NYU!” ~ Sage

Imagine how it would feel to...

Be organized. Streamline what you already have and finally unchain yourself from your computer and live that freedom lifestyle you have always wanted. 

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Have a solid foundation to grow from. Avoid common mistakes and bypass roadblocks. Have a plan rooted in practicality to help you avoid common mistakes and bypass roadblocks.

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Set up your business to be completely hands free. Have your backend completely optimized so that your side hustle can flourish and make you money while you are tending to your other responsibilities.

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Deliver an unparalleled level of service and attention to detail that your competitors didn't even know they were missing.Have streamlined processes that allow you to scale and grow without having to give it a second thought.

 
 

“After a month of taking what I've learned from your workshop, I've booked a wedding and have upped my bookings for portrait sessions!” ~Tahnee


You deserve everything you put your mind to and I'm going to help you get there.

INTRODUCING….

The Jessica Whitaker

Photography Workshop

Everything you need to know about starting and scaling a successful and sustainable photography business.

 
graphic mockup of Photography Workshop assets
 

Everything you need to know

about starting and scaling

a successful and sustainable

photography business

 
 
 

Here’s how it all shakes out

 

Chapter One: Setting up the business side

All the boring stuff.. It is still a business after all. 

Here's what you're going to learn:

  • Setting up a business bank Account

  • Invoicing systems

  • Budgeting and money tracking

  • Future proofing your income: Taxes and Retirement

CHAPTER TWO: Customer Service

Making Your Clients Feel Comfortable and Confident 

Here's what you're going to learn:

  • Setting the tone; Tips on how we to speak to our clients to build relationships

  • Sure fire ice breakers to make any client feel confident in front of the camera.

  • Refocusing your lens on the sentimental and artistic side of photography and business. 

  • Establishing professional standards of practices and engagement tactics to nurture client relationships.

CHAPTER 3: Reputation

Maintaining A Local Presence

Here's what you're going to learn:

  • How to connect ourselves to our local community. 

  • The basics of Networking.

  • How to establish a local network and online.

  • Building an online presence.

CHAPTER 4: Client Communication

Automating Systems in Your Business

Here's what you're going to learn:

  • Automating systems in your business for invoices and payment

  • Setting boundaries with clients.

  • Establishing a client workflow - onboarding and offboarding.

  • Create lead generating systems that will reduce your time spent looking for clients.

  • Understanding contracts.

  • Best practices for being booked within a few emails rather than a few days and many questions later. 

Lesson 5: Branding Basics

Making Your Business Stand Out

Here's what you're going to learn:

  • The basics of branding

  • Understanding color theory

  • Fonts, logos, brand voice

  • Establishing consistent brand messaging and imagery.

CHAPTER 6: Pricing Yourself

How to set scalable pricing in line with your goals

Here's what you're going to learn:

  • How to price your photography business

  • How to raise your rates

  • How to charge travel fees

  • Fundamentals of pricing strategy

  • Setting financial goals

  • Basic budgeting

  • Exploring the different pricing models and structures

CHAPTER 7: Website Kickstart

How to set scalable pricing in line with your goals

Here's what you're going to learn:

  • The anatomy of a good website.

  • How to optimize your website for easy booking.

  • Basics of contact pages and other booking forms

  • How to save yourself hours and practically eliminate being ghosted by potential inquies.

CHAPTER 8: Behind the Scenes of An Engagement Shoot

See it all in Action from A-Z

Here's what you're going to learn:

  • I take you to Washington Square Park in NYC on a crisp autumn day. 

  • See client communication in action.

  • Icebreakers and helping a real client get comfy in front of the camera

  • Tips and tricks for posing.

  • Relationship and trust building techniques in action.

CHAPTER 9: Complete Workflow

Insider workflow for getting the deliverables to clients.

Here's what you're going to learn:

  • File organization

  • Importing

  • Complete editing process

  • Posting online

BONUS CHAPTER: Instagram 101

Setting up Your Instagram for Success

Here's what you're going to learn:

  • Basics of setting up or polishing up your Instagram account

  • How to make a business account

  • Scheduling basics

  • What to post

  • Engagement

 
Black and white portrait of previous student, Tahnee

“After a month of taking what I've learned from the workshop, I've booked a wedding and have upped my bookings for portrait sessions!” -Tahnee

 
 

WHO IS JESSICA WHITAKER

I’ve been a photographer for more than 8 years, in addition to running the non-profit Build + Bloom (you may have heard of our Facebook group). I went full time in my photography business after moving to NYC. Despite my fears of an oversaturated market, I took my calculated leap of faith and launched full time in 2017… Booking consistent clients ever since.

With an online community of more than 300k photographers, I’ve made it my goal to educate photographers on how they can build a sustainable photography business right in their own backyard - without stressing, scouring for clients, or losing their sanity and precious time. 

I show photographers of all skill levels how to make the most with what time they have available.

This workshop has been years in the making, and I’m so excited to walk you through real-world, practical tips that can take you from a hobbyist photographer to booking consistently. Regardless if you want that full-time photography business, you can make a full-time paycheck from photography even as a hobbyist, and I’ll show you how!

See you inside the course!

- Jessica

 

 The results speak for themselves...


black and white portrait of previous photography workshop student, Ciara

“I think this course is great for someone who is in the transitional state between being a hobbyist photographer and running a photography business. and also for someone like me who is a few years down the road [in my business], because [the workshop] has new innovative tips that I have never thought about before.” ~ Isaac


black and white portrait of previous photography workshop student, Ciara

“I started watching Jessica’s videos a few years ago while I was a college student and her videos gave me the confidence to follow my dreams of being a photographer! Fast forward to a year ago, I decided to invest in her online photography workshop and it completely changed the growth rate of my business! The month after I completed and implemented the tips from her workshop, I made $1,100 and booked 4x more clients than the previous month! The modules on pricing what you’re worth, social media presence, and the live shoots with Jessica were incredibly helpful! I would recommend this workshop for any aspiring photographer that wants a solid foundation to achieve their dream because it really WORKS!” - Ciara


 
 

IT’S TIME

LET’S FINALLY BLEND PASSION AND PROFIT.

Stop treating photography as just your passion. I’m telling you, there’s room for profit too. 

With some basic business know-how you can create a buzz around your business that will have your clients booking you while you sleep. Whether you’re just starting out or looking to streamline the biz you already have, systems are going to be your NEW BEST FRIEND. Finding efficiencies in your business will help you attract your dream clients and get you away from your computer and out shooting sessions for profit.

This workshop is for photographers starting from scratch with their business but who know how to operate their camera and edit but want to start the business end.

The workshop is also for people who already have a website, portfolio and a few clients and are ready to scale or restructure their existing business.

No questions! I'm ready for this!

READY TO GET STARTED?

Choose your experience...

LOW Monthly

3 Monthly Payments

$249

BEST VALUE

One-Time Payment

$697

 Frequently Asked Questions

 

What level of photography do I have to be in order to enroll?

All you need is to have a basic understanding of photography and how your camera works, as well as the basics of adobe lightroom and Instagram. Outside of this, any skill level is compatible with my program.

Will I recieve 1:! mentoring and help if I enroll in the workshop?

No, 1:1 mentoring is not included in the workshop.

Do you offer payment plans?

Yep, sure do!

Once I am in, how long does the content last?

You will have lifetime access and can work at your own pace.

Will I learn technical skills?

No, students already have all the technical skills, this workshop focuses on the business aspect.

What is the return policy?

The workshop is hosted on Teachable, which has a return policy of 30 days.

How is this different from your other free resources?

I can only help you so much when it comes to free content, so I’ve developed this workshop to dive deep into each topic - providing you with real solutions that I can’t sum up in a 6-7 minute long YouTube video.

How long is this workshop available for purchase?

It is available until Monday, February 14h at 11:59PST. We have customer service always for support.

I am outside of the USA, can I still take this?

Yes! However, the Business Basics chapter won't apply to you; everything else is applicable. If you are outside the US I recommend going through the lesson plan above to determine what applies to your specific country.

Will this workshop cover the legal side of the business, such as client photography contracts, taxes, advice for registering as an LLC vs a sole proprietorship, etc?

This workshop will outline different options and my experience. This section is intended for students to gain general information to help determine what may be the best fit for their business. I always advise people to take this information and consult with legal/financial representation for all the specifics.

What stage of my business should I be in?

This workshop is for photographers starting from scratch with their business but who know how to operate their camera and edit but want to start the business end. The workshop is also for people who already have a basic website created, portfolio and a few clients and are ready to scale and restructure their existing business.

 
 

If you have any other questions or customer service inquiries,
please contact my team: workshop@jessicawhitaker.co